F5 Tower Lobby Display

Client

F5 + POP

Motion Design, Video Editing

Services

Software

After Effects, Stardust, Element 3D, Premiere Pro, Illustrator, Photoshop

With the opening of the new F5 tower, the company wanted to greet visitors with a visual experience highlighting their local, domestic, and global reach. Shawn worked with POP’s team on early motion concepts, defining the technical approach and animation style. In production, Shawn worked alongside another freelance designer on the “Service” loop while handling full animation on the “Global” and “Growth” segments. He accompanied the POP team on installation day, providing final tech assistance to ensure proper color calibration and display settings. 

Loop 1 - Service

Loop 2 - Global

Loop 3 - Human

Additional Credits
Creative Director: Bryan Hall
Associate Creative Director: Jason Oleszczuk
Art Director: Joseph Larrabee
Project Manager: Alexis Smith
Motion Designer: Mike McCoy