
F5 Tower Lobby Display
Client
F5 + POP
Motion Design, Video Editing
Services
Software
After Effects, Stardust, Element 3D, Premiere Pro, Illustrator, Photoshop
With the opening of the new F5 tower, the company wanted to greet visitors with a visual experience highlighting their local, domestic, and global reach. Shawn worked with POP’s team on early motion concepts, defining the technical approach and animation style. In production, Shawn worked alongside another freelance designer on the “Service” loop while handling full animation on the “Global” and “Growth” segments. He accompanied the POP team on installation day, providing final tech assistance to ensure proper color calibration and display settings.
Loop 1 - Service
Loop 2 - Global
Loop 3 - Human
Additional Credits
Creative Director: Bryan Hall
Associate Creative Director: Jason Oleszczuk
Art Director: Joseph Larrabee
Project Manager: Alexis Smith
Motion Designer: Mike McCoy